Local Mobile Marketing

With over 78 million American consumers going online with their mobile devices, it’s time to find out: do you need to go mobile?

Most websites today were designed for a screen 10 to 15 inches wide. When your customers visit that site on something that fits in their pocket… frankly, you’re lucky if they can even read it!

MyWeb2Mobile optimizes your website for mobile phones: the iPhone, Blackberry, Android and other handhelds. A mobile friendly site takes advantage of the mindset of consumers “on the go”… to turn missed mobile opportunities into new leads and sales.

How much can your business benefit from all this?

Your web site is your Supermarket, and your mobile site is your 7-Eleven

The most important and most sustainable reason for maintaining a mobile web site is that it plays a different role in your communication than does the traditional web. According to Nielsen Net Ratings the average Internet session in 2007 lasted for 56 minutes. The average mobile surf session is less than five minutes. The mobile surfer is seldom just ‘surfing around’, he has a specific goal with his visit; to find a piece of information, to download a mobile service, or maybe visit his favourite brand.

Hence the mobile web site must cut to the chase, and must only present content that is relevant for the mobile surfer. Part of that content may be the same as for the web, but parts are mobile specific. The contents must also be presented in the right order for a mobile surfer. Information that is on level three in an Internet web tree, may be on level one in the mobile.

We see the Internet site much like a supermarket. There are many different ways to go from the entry to the cashier, and the range of goods is wide. There are several brands of shampoo, and they come in different types, prices and sizes. The mobile site on the other hand, is like a 7-Eleven. There is pretty much only one way between entry and exit, and most choices are already made for you. And there is often only one shampoo brand.

Reach Prospects On Mobile

It’s finally easy to bring your company on the mobile web. All plans include automatic market updates over time. So you can rest assured that your mobile site continues to look great on future phones… even those that have not been invented yet!

With over 1,000 different internet phones in use in the USA today alone, and over 5,000 worldwide, it’s important to select a partner that can help you navigate the technology landscape… and get your business on the mobile web.